All you need to know about testing for pregnancy – accurately.

Not all pregnancy tests are the same when it comes to accuracy and ease of reading in consumers' hands. In fact nearly 1 in 3 women can misread some types of pregnancy tests, like strips and cassettes1.

Which Pregnancy Test to Choose

When testing for pregnancy you simply can't afford to get a wrong result so it's important to choose a test that combines three important factors, each of which you can find in ALL Clearblue Pregnancy Tests:

  • Over 99% accuracy from the day of your expected period
  • Easy to use
  • Easy read results

Watch the video to see what UK women thought about different types of pregnancy tests and choose the right type for you

Midstream Pregnancy Tests – 9 in 10 women say 'EASY TO USE'1

Testing directly in your urine stream is called 'midstream' testing. In a study, we found nearly three quarters of women prefer to test in their urine stream. Midstream pregnancy tests are convenient, hygienic and easy to use. That's why all Clearblue Pregnancy Tests are midstream pregnancy tests and have been especially designed to meet your needs.

Midstream Pregnancy Tests


Digital Midstream Pregnancy Tests

For women who want to have more information, Clearblue Digital Pregnancy Test with Weeks Indicator is like 2 tests in 1 - not only giving you clear digital ‘Pregnant' or 'Not Pregnant' results in words, but also telling you how far along you are (1-2, 2-3 or 3+ weeks since conception). It’s over 99% accurate at detecting pregnancy from the day of the expected period and the Weeks Indicator is as accurate as an ultrasound scan at dating your pregnancy3.

Not only that but Clearblue Digital Pregnancy tests can be used up to 5 days before your missed period and the unmistakably clear 'Pregnant' or 'Not Pregnant' results in words make them easier to read than traditional line tests, which can be hard to interpret (studies have shown that 1 in 4 women can misread line test results)3.

That’s why Clearblue Digital Pregnancy Tests are the ideal choice for any woman.


  • Strips – 7 in 10 women say 'NOT EASY TO USE'1

    Strips are typically very small, can be fragile and are rather difficult to use. You need to collect a urine sample, often with no collection device provided, and then dip the small test strip into your sample. With no cap they can be messy and unhygienic – and the result lines are small and often hard to read.

    Strips Pregnancy Tests
  • Cassettes – nearly 9 in 10 women say 'NOT EASY TO USE'1

    Consisting of two separate parts, cassettes require you to drop urine on to a 'sample well' with a fiddly plastic pipette – making them feel like a confusing science experiment. The multiple steps and hard-to-read lines make them puzzling to use.

    image of cassette

When to take a pregnancy test

For all you need to know about when to test for pregnancy try out when to test calculator.